Responsibilities

• Lead the execution and activation of global brand initiatives, including campaigns, flagship moments, and priority brand programs.
• Support the rollout of creative toolkits, global playbooks, and activation frameworks that enable consistent brand expression across markets.
• Drive workflows from brief through delivery, coordinating across creative, content, media, and communications teams.
• Own timelines, asset delivery schedules, and stakeholder alignment to ensure smooth and timely activation.
• Serve as the day-to-day operational lead for in-flight brand activations, proactively identifying risks, managing dependencies, and resolving issues.
• Partner with Digital, Insights, and Analytics teams to define success metrics for brand activations, ensuring measurement and reporting frameworks are in place.
• Monitor performance against activation goals, surface insights to cross-functional partners, and support optimisation recommendations for future planning.
• Partner with regional teams to understand market needs and ensure global brand initiatives are relevant, adaptable, and deployable across local contexts.
• Facilitate onboarding sessions, activation walk-throughs, and enablement moments to prepare markets for execution.
• Lead structured feedback loops with regions, capturing insights, best practices, and activation examples to inform continuous improvement.

Requirements

• 5–7 years of experience in brand marketing, integrated campaigns, or brand activation roles, ideally in a global or matrixed environment.
• Proven experience managing creative production, campaign workflows, timelines, and stakeholder alignment.
• Strong project management skills with the ability to juggle multiple initiatives simultaneously.
• Experience collaborating with creative teams and agencies, with an ability to give clear direction and actionable feedback.
• Excellent communication and relationship building skills, especially in cross-functional and cross-regional environments.
• Highly organized, detail-oriented, proactive, and comfortable navigating ambiguity.

Preferred

• Experience in healthcare, wellness, technology, or regulated industries.
• Familiarity with global-to-local campaign deployment and localization processes.
• Understanding of brand systems, messaging architecture, and creative platforms.