Responsibilities

• Manage the individuals responsible for ABX, Demand Generation, MarOps, and Lifecycle Marketing, as well as external agency relationships.
• Own the core paid performance program across all channels and manage the Growth Marketing Opex.
• Oversee the planning, execution, and day-to-day optimization of paid performance campaigns designed to drive measurable incremental growth.
• Develop an audience-first approach to our performance media that is rooted in targeting strategy, intent signals, and performance insights.
• Challenge the status quo by proactively identifying testing opportunities, experimenting rapidly with new and existing tactics, and turning successful tests into scalable acquisition engines.
• Build future-proofed roadmaps in collaboration with teams such as Product and Data Science - harnessing experimentation, automation, and AI to remove blockers, speed up execution, and improve performance.
• Collaborate closely with Content Marketing and external agency partners to support the development and execution of insight-led briefs that align with business priorities.
• Maintain a strong understanding of the evolving media, commerce, and marketing landscape—bringing fresh ideas and emerging trends into our strategy to stay ahead of the curve

Requirements

• Minimum of 8 years of professional experience leading Growth Marketing at Commerce platforms, Fintech, SAAS, or related industries.
• Skilled at influencing cross-functional stakeholders to drive successful business outcomes.
• Proven track record of driving new leads and reducing churn via lifecycle retention strategies.
• Experience with managing Marketing Opex and contracting external agencies.
• You're solutions-oriented and highly collaborative, acting as a business owner to drive results.
• You have the mentality that no job is too big or too small.

Benefits

• Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering.