Responsibilities

• Manage the day-to-day execution and optimization of large-scale B2C performance campaigns for the Gemini app, brief creative agencies, and oversee creative production, looking for ways to optimize workflows with the use of AI.
• Coordinate campaign operations, including managing creative asset pipelines and localization (i18n) workflows, to ensure timely campaign launches in a high-velocity environment.
• Collaborate with product and our Media CoE to report on campaign results, providing actionable insights and recommendations to the wider team for improving performance and efficiency.
• Develop and implement a rigorous A/B testing and experimentation framework to continuously improve campaign performance and uncover new growth opportunities.
• Collaborate with cross-functional teams, including product, creative, and analytics, to ensure paid media strategies are aligned with broader product and marketing goals.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in B2C performance marketing, digital media, or user acquisition.
• Experience managing end-to-end paid media campaigns from creative briefing and development to platform optimizations.

Preferred

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience in consulting and working with behavioural marketing data.
• Experience marketing a new-to-market consumer tech or AI product and large budgets across global markets.
• Experience utilizing AI productivity tools to solve layered problems and streamline business workflows.
• Ability to analyze campaign data, generate reports, and optimize performance metrics.
• Excellent project management and communication skills, with the ability to manage multiple campaigns and stakeholders simultaneously in a fast-paced environment.