Funnel Strategist at Strikepoint | Laguna Beach, CA | $70K/yr – $100K/yr

Strikepoint

Funnel Strategist

Laguna Beach, CA (Hybrid)

$70K/yr – $100K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end conversion optimization for landing pages and funnels at a marketing agency.

Own the A/B and multivariate testing roadmap across pages and funnels.
Coordinate design, copy, and development to launch tests on time.
Develop scalable documentation of tests, learnings, and performance impact.

Job Description

Responsibilities

Conversion Rate Optimization (CRO) & Funnel Performance
Analyze full-funnel performance using key metrics (CTR, bounce rate, drop-off points, CVR, AOV, LTV).
Own the A/B and multivariate testing roadmap — headlines, offers, layouts, form fields, and CTAs.
Translate test results into clear insights and iterate quickly based on performance data.
Collaborate with copywriters and designers to test new hooks, page structures, and creative formats.
Landing Page & Funnel Development
Build and optimize landing pages from the ground up using tools like Unbounce, ClickFunnels, and WordPress.
Ensure mobile-first design, fast load times, and seamless UX across devices.
Apply persuasive design principles and usability best practices to drive conversions.
Maintain and evolve page templates, conversion assets, and offer layouts across products and verticals.
Experimentation Program Ownership
Lead the end-to-end execution of conversion experiments: from hypothesis and wireframe to launch and post-test analysis.
Coordinate cross-functional resources (design, copy, dev) to deliver tests on time and within scope.
Build scalable systems for documenting tests, learnings, and performance impact.
Drive alignment on which funnel improvements to prioritize, based on effort vs. impact and business objectives.
Offer Design & Messaging Strategy
Develop, refine, and test offers that align with customer intent and pain points.
Work with strategy and product teams to shape pricing structures, bonus stacking, urgency elements, and guarantee structures.
Build messaging frameworks across funnel touchpoints (ads, LPs, email, retargeting) that reinforce a compelling value proposition.
Funnel Architecture & Marketing Automation- Design and document end-to-end funnel flows for new campaigns, upsells, and lead-gen initiatives; Implement automation workflows across tools like Zapier, Make, and GoHighLevel to reduce manual lift; Integrate CRM, email, and retargeting logic to maintain consistency across touchpoints; Conduct periodic funnel audits and teardown competitor flows for insights and inspiration.

Strikepoint

We are 2X Inc. 5000 digital marketing agency in Laguna Beach that specializes in award-winning creative, strategic paid media, and expert funnel building.A Strikepoint is a marketing term that is used to describe the moment when a prospect or customer is the most excited about your brand, product, or service. Is the moment just before they become a client or convert into a lead for your business.

Founded in 2013

Laguna Beach, California, USA

36 employees (20 in marketing)

www.strikepointmedia.com