Responsibilities

• Develop and implement social media strategy across Facebook, Instagram, and TikTok to raise visibility and engagement for a medical dermatology practice.
• Create high quality visuals and video content aligned with branding guidelines to promote dermatology services.
• Manage daily posting schedules using tools to ensure consistent brand messaging across channels.
• Conduct social listening to gather patient insights and guide outreach or reputation management.
• Optimize content for organic reach through SEO practices and keyword research.
• Analyze web and social metrics to measure campaign performance and inform future strategies.
• Oversee paid advertising campaigns on platforms like Facebook to target demographics and promote treatments or events.
• Ensure all content is meticulously proofread for accuracy and professionalism before publication.

Requirements

• Proven experience in social media marketing, digital marketing, or content creation within the healthcare or medical field is highly preferred.
• Proficiency in Adobe Creative Suite including Photoshop, Illustrator, and video editing software.
• Strong understanding of SEO principles, keyword research techniques, and tools such as Google Analytics.
• Familiarity with social media management platforms like Hootsuite or Buffer for scheduling and monitoring posts.
• Knowledge of graphic design principles combined with photography skills for compelling imagery.
• Experience managing Facebook Advertising campaigns with a focus on targeted engagement.
• Excellent proofreading skills with attention to detail in all written communications.
• Ability to develop creative content aligned with branding strategies while adhering to medical industry standards.
• Strong relationship management skills to collaborate across teams and external partners.

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance