Own and drive content strategy and execution to deliver measurable client acquisition through AI-ready content, a streamlined production workflow, and tight publishing governance.

• Content strategy & performance: Generate monthly content ideas aligned with client goals, ensure visibility in AI search/LLMs, monitor results (traffic, acquisition, rankings), and present outcomes in Looker dashboards.
• Content production process: Lead expert interviews, prep questions, set up Trello workflows, and coordinate writers through drafts to final Clearscope-optimized articles.
• Editing & publishing: Edit and finalize drafts, manage client feedback, and upload polished articles into the client’s CMS.
• Client management: Run weekly/fortnightly calls, provide Friday status updates, handle questions, and push back on out-of-scope requests.
• Writing: We encourage all our strategists to continue to invest in their writing craft which is why our Content Strategies will also often write content for clients and/or for Mint.
• Team collaboration & growth: Join Mint Studios strategy calls, brainstorm solutions, and participate in monthly one-on-ones to support career development.