Responsibilities

• Write, review, and empower campaigns for the client’s brand and products, and develop culturally relevant concepts for the U.S. Hispanic market
• Responsible for developing and maintaining a consistent brand tone of voice, personality, and cultural relevance for the U.S. Hispanic market. The tone should be consistent, regardless of the media format
• Create or transcreate copy by ensuring all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point
• Guide and maintain the quality of the translated long copy, wherever it appears
• Review, rewrite, and approve all translated marketing copy from our writing teams (translator/editor)
• Attend on-site confidential projects (in the US) when required

Requirements

• Creative thinker with solid copywriting skills
• A minimum of 8 years of experience in the advertising agency world, gained in the best creative agencies in the market (not necessarily the biggest or most successful)
• Working as a copywriter and copy-based Creative Director/Transcreator for a good number of years
• Worked on international and local brands
• Fluent in written and spoken English and Spanish
• Thorough knowledge and understanding of the Hispanic culture in the U.S.
• Understands language subtleties (especially when it comes to adapting headlines)
• Conceptual creative who can come up with big ideas (when needed), but also focused on the smallest details (like punctuation)
• Obsessed with excellent writing that is thoughtful, meaningful, provocative at times, clear, and inspiring