Responsibilities

• Concept, edit, and publish compelling social-first content, including short-form video, graphics, carousels, Reels, Stories, and platform-native formats, using strong hooks, storytelling techniques, and current content styles to bring GO Campaign’s mission and impact to life.
• Own and manage GO Campaign’s social editorial calendar, identifying timely and evergreen story opportunities across Local Heroes, programs, campaigns, events, and organizational priorities.
• Build genuine relationships with GO supporters, partners, Local Heroes, influencers, and celebrity ambassadors, and turn those relationships into social content and collaborations.
• Keep GO Campaign's presence active and human through consistent engagement, tagging, reposting, and community-building — not just scheduled posting.
• Proactively identify and pursue new collaboration opportunities that expand GO Campaign's reach.
• Direct and delegate content work to freelancers, volunteers, and vendors as needed, providing clear creative direction.
• Create, shoot, edit, and publish content that covers GO Campaign's brand, community connections and special events with a distinct, compelling voice.
• Implement GO Campaign's existing social strategy across Instagram, Facebook, YouTube, TikTok, and emerging platforms, continuously sharpening GO Campaign social presence.
• Support the shift in our paid social approach from an awareness strategy to one focused on revenue building, working hand-in-hand with GO's third-party ads manager on the content and targeting that drive that shift.
• Track organic and paid social performance, supporting the Communications Director in translating metrics into clear takeaways and next steps.

Requirements

• A self-starter mindset — you spot opportunities and act on them, and can take an existing strategy or agency-built plan and run with it, executing while knowing when to adjust.
• Proven social media management experience for a nonprofit, brand, agency, or mission-driven organization, including paid campaigns built around revenue/conversion goals (not just reach), with comfort partnering with an ads manager or agency.
• Strategic instincts paired with hands-on execution — you can plan a campaign and create or delegate the content for it, with sharp writing/captioning skills and the ability to adapt voice across platforms.
• Strong social-first content creation skills, including concepting, shooting, and editing short-form video independently, backed by a sharp understanding of internet culture, trends, and platform best practices — and the judgment to know trend-aware from trend-chasing for a mission-driven audience.
• Comfort with data — reading organic and paid analytics to identify top performers and inform decisions.
• A collaborative style suited to a small team, external vendors, and high-profile partners/ambassadors.
• Working knowledge of tools like Canva, CapCut, Adobe Creative Suite, Airtable, Meta Business Suite, Google Drive, or OneDrive.

Benefits

• Medical, Dental, and Vision Insurance
• 13 days paid vacation annually, plus holidays
• 7 days paid sick leave annually
• 2 paid personal days annually
• Bi-monthly cell phone reimbursement
• Future eligibility for Partner Connection staff trips to visit GO partners internationally
• Flexible work schedules and remote work opportunities