Drive social strategy and storytelling for premium brands, coordinating across organic social, paid media, and platform-native work.

• Lead social-first strategic thinking across clients and internal teams, shifting the focus from static brand platforms to dynamic social ecosystems.
• Develop data-driven comprehensive social playbooks, channel architectures, and content strategies that drive business impact and community engagement.
• Apply deep platform expertise (TikTok, Instagram, YouTube, emerging tech) to inform creative development and campaign mechanics.
• Translate social listening, trend analysis, and data into actionable briefs.
• Architect creator and influencer strategies that align with brand goals and strategic direction.
• Build systems for "always-on" collaboration, ensuring alignment between organic social, paid media, and customer service.
• Lead strategic storytelling for social-led pitches, quarterly business reviews, and platform-specific innovation presentations.
• Identify gaps in social tech stacks, reporting frameworks, and creative-to-social workflows.

Requirements

• 10+ years of experience in brand, content, or communications strategy.
• 3–5+ years of experience managing or mentoring strategic talent.
• Proven success delivering social strategy for premium brands.
• Bachelor's degree in marketing, communications, psychology, or related field (or equivalent experience).