Responsibilities

• Own and develop McCann and McCann New York's organic social strategy, maintaining an active presence across major platforms (LinkedIn, Instagram, YouTube)
• Create, build and maintain a global social content calendar covering creative work, thought leadership, culture, Truth Central, impact and awards
• Plan ahead around key dates, milestones, announcements, and campaigns to present McCann as a cohesive global network
• Provide a point of view on engaging with new channels and maximizing evolutions to existing platforms
• Help develop social tone of voice and evolve, as needed
• Design assets, write captions, and publish posts in line with the company's tone of voice
• Create engaging content across platforms, including simple graphics, images, and animation
• Partner with design and production resources as needed; assist in sourcing and commissioning appropriate talent
• Concept, pitch and brief innovative social content and content series
• Coordinate content planning with McCann's Director of Communications to ensure social and comms alignment
• Liaise with regional and local social leads, aligning with the global calendar and tentpole events like Cannes Lions
• Consult with local offices to improve their agency social presence and advise on best practices
• Assist key McCann leaders with their social content
• Annual auditing of local social channels
• Liaise with representatives from social platforms to troubleshoot issues and source solutions
• Establish a regular reporting framework to monitor, track, analyze and report on performance, optimizing content strategy

Requirements

• 5 to 7 years' experience running social for an agency

Preferred

• Experience with Cannes Lions or tentpole campaigns
• Experience coordinating global/regional/local social initiatives across a network