Social Media Marketing Specialist
California Dreamin Hot Air Balloon Adventures
San Diego, CA (Remote)
In-houseTemporaryIntern/new grad
10 hrs ago
Freelance, Social Media Management
New York, USA (Remote)
Salary Not AvailableIntern/New Grad2+ years expPart time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive TikTok-first content strategy and hands-on production for a brand-focused social program.
- Own TikTok strategy, calendar, and performance reporting.
- Must-have: 2+ years of hands-on social media with TikTok focus (creator/agency/brand).
- Standout: Independent freelancer able to manage time and deliver proactively.
Job Description
Responsibilities
- You develop and execute TikTok-first content strategies, defining platform-native formats, content pillars, and posting rhythms that build audience and drive engagement
- You concept and produce content ideas that feel creator-led, trend-aware, and on-brand, contributing to both planning and hands-on execution
- You monitor platform trends and algorithm shifts, proactively surfacing relevant opportunities and flagging what is gaining traction before it peaks
- You collaborate closely with the internal team, contributing to briefings, content calendars, and performance reviews in a structured and reliable way
- You track and report on content performance, translating data into clear observations and actionable recommendations for the account
Requirements
- You bring 2+ years of hands-on social media experience with a clear TikTok focus, ideally from a content creator, agency, or brand-side background
- You think in TikTok natively: you understand FYP mechanics, trend cycles, and the difference between content that converts and content that gets scrolled past
- You are fluent in English at native or near-native level and communicate clearly and confidently in a professional context
- You are comfortable working independently in a freelance setup, managing your own time, meeting deadlines, and staying proactive without close supervision
- You actively use AI tools in your content workflow and are experienced with Canva, video editing tools, and social analytics platforms
Nice To Have
- TikTok-first creator with strong instincts and the ability to move independently
Pulse Advertising
4.1 Glassdoor
We make advertising meaningful by giving people a sense of belonging - and we do that through building communities on social media. That is why what we do matters.We work with multi-national consumer brands at the headquarter, regional, and local market level. We are uniquely positioned for them through our international setup, globalised team structure, and deep social media expertise.With 10 offices worldwide, we are proud to serve some of the worldâs most valuable companies - including Apple, BMW Mini, BlackRock, Kering, American Express, EstĂŠe Lauder, and many more.We are proud partners of all major social media platforms and have received numerous awards and industry recognition for the impact and creativity of our work.
Founded in 2014
Hamburg, Hamburg, DEU
144 employees (74 in marketing)
74% recommend to a friend
Traffic Signals
Monthly Visitors
24.9K
Monthly Google Ads Budget
$6.5K
Traffic Source Mix
Search
38.7%
Direct
40%
Referral
15.3%
Social
3.5%
Paid
1.3%
Headcount Trend
Current headcount: ~144
Marketing Team
Marketing Team Size
59 (41% of company)
