Responsibilities

• media strategy
• press outreach
• editor and writer relationship management
• feature brand placements
• editorial placement opportunities
• founder profiling
• trend and market pitching
• proactive media engagement across fashion, wellness, and lifestyle clients

Requirements

• 3–7+ years of experience in public relations & media relations, preferably within fashion, wellness, lifestyle, or consumer brands.
• Proven track record of securing earned media placements across digital, print, broadcast, and podcast outlets.
• Strong existing relationships with editors, writers, producers, and freelance contributors at top-tier, regional, and niche media outlets.
• Experience developing and executing proactive media outreach strategies.
• Ability to identify timely news angles, trends, founder stories, and product opportunities that drive coverage.
• Experience pitching product launches, brand announcements, founder profiles, trend stories, and seasonal opportunities.
• Highly organized with the ability to manage multiple client accounts, deadlines, and media opportunities simultaneously.
• Self-starter who can work independently while collaborating closely with the MKW team.