Freelance Email & Lifecycle Marketing Specialist

USA (Remote)

$3K/mo – $4K/moMid LevelPart time

Posted 4 months ago

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Job Summary

Drive targeted loyalty and lifecycle marketing for restaurant brands using Punchh, Attentive, and Bikky to boost retention and spend.

  • Own onboarding, second-visit engagement, and lapse-recovery lifecycle flows.
  • Must-have: hands-on Punchh and Attentive loyalty automation experience.
  • Translate Bikky/CDP insights into targeted offers.

Job Description

Responsibilities

  • Build and manage automated lifecycle flows in Punchh and Attentive (onboarding, second-visit acceleration, frequency building, lapse recovery, and high-value guest programs)
  • Develop behavior-based segmentation strategies using transaction and loyalty data
  • Create and optimize SMS and email messaging tied to guest state and purchase behavior
  • Translate menu-level and behavioral insights (via Bikky/CDP data) into targeted offers and messaging
  • Implement offer governance and testing frameworks to improve retention, AOV, and visit frequency
  • Monitor campaign performance and provide weekly insights and optimization recommendations

Requirements

  • Hands-on experience operating Punchh loyalty marketing programs
  • Deep knowledge of Attentive SMS lifecycle automation
  • Experience with restaurant, QSR, or multi-location retail brands
  • Familiarity with POS/CDP-driven marketing stacks (Toast, Olo, Bikky, etc.)
  • Strong understanding of customer lifecycle strategy, segmentation, and retention marketing
Brandtailers LLC logo

Brandtailers LLC

For 35 years, we’ve been a trusted full-service marketing and advertising agency, delivering exceptional results with creativity and integrity.Our team of 25 talented, energetic, and vibrant professionals is passionate about what we do. Specializing in the restaurant industry, we partner with outstanding clients who are dedicated to growing their locations, sales, and brand presence through ethical, innovative, and impactful strategies.Known for our creative and digital expertise, we pride ourselves on the unparalleled level of service we provide—both to our clients and to each other—every single day.While each of us brings unique skills to the table, we all actively contribute to the creative process. Collaboration is at the heart of everything we do, with constant brainstorming and idea-sharing fueling our success. Transparency is key within our agency; everyone stays informed and engaged.We are deeply committed to fostering individual growth and promoting from within, cultivating a culture where talent thrives. Above all, we prioritize doing what’s right—not just what’s easy—for our agency, our clients, and the work we create.Our tagline, INSANELY SMART IDEAS, reflects our mission: to deliver bold, innovative, and intelligent solutions that make a real impact.

Founded in 1990
Newport Beach, California, USA
24 employees (14 in marketing)

Traffic Signals

Monthly Visitors
627
Traffic Source Mix
Search
19.2%
Direct
33.4%
Referral
7.2%
Social
5.7%
Paid
0.7%

Headcount Trend

Current headcount: ~24

Marketing Team

Marketing Team Size
10 (42% of company)