Freelance CRM Strategist & Copywriter — Marketing Services at MikeWorldWide | USA

MikeWorldWide

Freelance CRM Strategist & Copywriter — Marketing Services

USA (Remote)

Salary Not AvailableMid Level5+ years expContract

Posted 2 months ago

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Job Summary

Own CRM strategy and execution across email, SMS, and lifecycle touchpoints, turning campaign data into actionable improvements while collaborating with cross-functional teams on integrated programs.

CRM Strategy & Execution: Build and optimize multi-channel campaigns with clear audience segmentation and personalization.
Data-Driven Optimization: Analyze performance and translate insights into practical recommendations for clients.
Cross-Functional Collaboration: Partner with account, creative, and strategy teams to align programs across industries.

Job Description

Build, segment, and optimize CRM campaigns across email, SMS, and lifecycle touchpoints
Write compelling, on-brand copy for nurture flows, newsletters, promotional sends, and automated journeys
Develop audience segmentation strategies and personalization frameworks
Analyze campaign performance and translate data into actionable recommendations
Partner with account, creative, and strategy teams on integrated marketing programs
Audit and improve existing CRM workflows for clients across multiple industries

MikeWorldWide

MWW is one of the world’s leading independent, integrated PR agencies with offices across the US and UK, and a global network of partners.With dedicated insights, strategy, data, and analytics, digital and content and creative teams, MWW’s expertise spans Consumer Lifestyle Marketing, Corporate Communications and Reputation Management, Public Affairs, Issues & Crisis Management, LGBTQ, Technology, Sports & Entertainment, B2B, Food & Beverage and Health & Wellness.Our approach is recognized year after year with top industry awards, including the Global SABRE Award, a Gold Fresh Award and “Highly Commended” by PR Week, "PR Agency of the Year" and “Company of the Year” by the International Business Awards, as well as "Top Places to Work in PR.” In 2018, MWW was named Independent Public Relations Consultancy of the Year for Americas by the International Communications Consultancy Organization (ICCO) for the third consecutive year. To learn more about our capabilities and what we can do for you visit http://www.mww.com.

Founded in 1986

New York, New York, USA

425 employees (58 in marketing)

www.mww.com