Responsibilities

• Identify commerce and retail environments most relevant to each segment, including retailer.com, marketplaces, retail media networks, and product detail page ecosystems.
• Evaluate how product content, retail taxonomy, reviews, availability, ratings, and merchandising may influence search, AI answer visibility, and consumer conversion.
• Partner with commerce, retail media, SEO, and brand teams to recommend practical changes that improve product discoverability and downstream performance.
• Translate GEO/AEO needs into commerce actions, such as improved PDP content, structured product information, retailer search optimization, marketplace presence, and retail media alignment.
• Identify where teams have control versus where retailer or partner coordination is required.
• Support activation planning across top priority retailers and marketplaces.
• Help connect AI/search visibility learnings to commerce performance and retail media planning.
• Retail / commerce opportunity assessment.
• PDP and retailer search optimization recommendations.
• Retail media activation inputs.

Requirements

• Strong commerce, retail media, marketplace, or shopper marketing experience.
• Understanding of retailer search, PDP optimization, marketplace content, retail media activation, and conversion drivers.
• Ability to work across brands, retail partners, and internal commerce/media teams.
• Experience with platforms such as Amazon, Walmart, Target, Kroger, Instacart, Chewy, PetSmart, or similar preferred.
• Comfortable translating strategic AEO/GEO needs into practical commerce activation steps.

Benefits

• The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
• If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
• All your information will be kept confidential according to EEO guidelines.
• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: - Paid Family Care for parents and caregivers for 12 weeks or more - Monetary assistance and support for Adoption, Surrogacy and Fertility - Monetary assistance and support for pet adoption - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance - Tuition Assistance - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more - Matching Gifts programs - Flexible working arrangements - 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) - Business Resource Groups that support multiple affinities and alliances