Responsibilities

• Assist in writing, editing, and publishing blog posts, articles, and website content for franchise prospects.
• Support the development of short-form and long-form video content (simple video editing, storyboarding, b-roll gathering, interviews).
• Play a role in publishing and optimizing video content for YouTube and our franchising website.
• Prepare content for email campaigns, newsletters, and digital collateral.
• Create social media posts tailored to franchise development audiences (LinkedIn, Instagram, Facebook, Reddit).
• Draft captions, source visual assets, and help maintain a publishing calendar.
• Assist in monitoring performance and identifying optimization opportunities.
• Assist in building digital advertising assets, landing page content, and nurturing workflows.
• Take part in conducting competitive research and prospect persona research.
• Track campaign metrics and maintain reporting dashboards as needed.

Requirements

• Currently pursuing a bachelor’s degree in marketing, communications, business administration, multimedia, digital media, or related field.
• Strong writing and communication skills
• Interest in marketing, social media, or content creation
• Basic familiarity with social media platforms (LinkedIn, Facebook, and Instagram)
• Ability to work independently and manage multiple projects
• Attention to detail and willingness to learn

Preferred

• Experience with Canva or image/video editing tools
• Understanding of AEO/SEO basics
• Familiarity with HubSpot CMS & CRM software
• Experience creating short-form and long-form video content

Benefits

• Real-world experience contributing to marketing and business initiatives that directly impact franchise growth
• Portfolio-worthy social posts, video content, and articles
• Exposure to franchise operations, lead generation funnels, and multi-channel marketing systems
• Hands-on experience using HubSpot for content publishing, email marketing, and lead nurturing via marketing automation workflows
• Mentorship from the Franchise Development Marketing and Sales Team