Responsibilities

• Design, launch, and manage paid media campaigns across Google, Microsoft, Reddit and LinkedIn.
• Own the full performance marketing stack: campaign setup, audience targeting, bid strategy, creative testing, and landing page alignment.
• Analyze campaign performance daily, identify opportunities and inefficiencies, and continuously optimize for Revenue, ROAS, CPA, and pipeline contribution.
• Develop and test creative briefs and messaging hypotheses in collaboration with creative to run structured A/B tests to iterate quickly.
• Report on performance and paid acquisition KPIs to executives, with clear recommendations on budget allocation.
• Stay current on platform changes, audience targeting capabilities, and emerging technologies relevant to a high-intent, financially sophisticated audience.
• As a fractional consultant, the following benefits will not apply to you.

Requirements

• 5+ years of hands-on performance marketing experience, with direct ownership of paid search (Google Ads/SEM) and paid social (Meta, LinkedIn) campaigns.
• Experience managing multi-channel paid budgets with accountability for ROAS, CPA, or pipeline contribution.
• Comfortable pulling and interpreting data and translating it into clear budget and creative recommendations.
• A builder mindset with a drive to constantly create new tools and processes that accelerate your work.
• A habit of keeping up with changes in technology, Google algorithm shifts, and other developments that shape the way you work.

Preferred

• Familiarity with B2B or ABM-style paid campaigns targeting financial advisors, family offices, or institutional audiences.
• Working knowledge of data analysis tools like Omni, Looker, PostHog, Tableau, etc.
• Experience in fintech, financial services, or a regulated industry, or marketing to an affluent/professional audience.

Benefits

• Highly competitive salary commensurate with experience and contribution.
• Opportunity to participate in ownership of a rapidly growing company through our employee stock option plan.
• Comprehensive 100% employer-paid health & dental premiums and a Health/Personal Spending Account for Canadian employees. (An employer-subsidized benefits program is available for US-based team members).
• If you are based in Vancouver, enjoy a dedicated desk in our Vancouver, BC HQ, in the heart of downtown, with a fridge stocked with healthy snacks and drinks, an onsite gym, and a gorgeous rooftop amenity.
• Enjoy a $20-per-day commuter benefit for every day you work in our Vancouver HQ.
• An engaging social calendar, including bi-weekly catered lunches, bi-weekly “Friday bar,” team workouts, annual summer party, and holiday party, two “onsite” all-team retreats each year, semi-annual team-building events, and Hiive Women’s Network events.
• Significant opportunities for growth into team leadership and management roles.
• Entrepreneurial culture and a small and dynamic team.
• Sponsorship, immigration, and relocation for exceptional candidates.