Responsibilities

• Develop and implement comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth.
• Translate business insights and leadership input into clear, effective marketing plans and campaigns.
• Build and execute integrated marketing campaigns beyond paid advertising and PPC, including organic, content, brand, and lifecycle marketing.
• Lead the development and evolution of one or more company brands, including positioning, messaging, and identity.
• Partner closely with the CEO to align marketing initiatives with overall company vision and objectives.
• Establish and optimize marketing processes, tools, and performance metrics to ensure efficiency and ROI.

Requirements

• Proven experience in a senior marketing leadership role (CMO, VP of Marketing, or equivalent).
• Strong strategic thinking with the ability to turn ideas and insights into actionable plans.
• Demonstrated success in building brands and executing multi-channel marketing strategies.
• Entrepreneurial mindset with a hands-on, results-driven approach.
• Excellent listening, communication, and collaboration skills.
• Experience working in a fractional or consulting capacity is preferred.