FPGA Product Marketing Engineer

San Jose, CA (On-site)

$160K/yr – $199K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the go-to-market for a niche FPGA segment, turning technical capability into customer value and partnered with product, sales, and engineering to win share and revenue.

  • Own launch plans and market-facing messaging for low-density FPGA products.
  • Drive cross-functional execution with sales, engineering, and operations to speed time-to-market and adoption.
  • Monitor market signals and KPIs to identify expansion bets and competitive differentiators.

Job Description

Responsibilities

  • Define and execute product marketing strategies for ForgeFPGA to capture market share in the low-density FPGA segment.
  • Align product roadmap with market trends, customer needs, and business objectives.
  • Develop and implement comprehensive launch plans for new products and features.
  • Collaborate with cross-functional teams (engineering, sales, operations) to ensure seamless execution.
  • Conduct competitive analysis and identify differentiation opportunities.
  • Craft compelling messaging and positioning that resonates with target customers.
  • Create sales tools, training materials, and collateral to support global sales teams.
  • Drive adoption of marketing strategies across regional teams.
  • Monitor KPIs and market feedback to optimize strategies and accelerate revenue growth.
  • Identify new opportunities for expansion within the low-density FPGA market.

Requirements

  • Bachelor’s degree in Electrical Engineering, Computer Engineering, or related field
  • 8+ years in product marketing or related roles within the semiconductor or FPGA industry
  • Proven track record of leading strategic marketing initiatives and successful product launches
  • Strong understanding of FPGA technology and market dynamics
  • Exceptional communication, leadership, and cross-functional collaboration skills
  • Ability to translate technical capabilities into customer value propositions

Preferred

  • MBA preferred

Benefits

  • Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance.
  • Benefited employees receive company-paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation.
  • New employees will attend a detailed benefit orientation to learn more about our many benefits and resources

Renesas Electronics

3.8 Glassdoor

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power. With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’

Founded in 1980
Tokyo, Tokyo, Japan
12K employees (704 in marketing)
70% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
954.6K
Monthly Google Ads Budget
$10.2K
Traffic Source Mix
Search
60.2%
Direct
32.9%
Referral
4.9%
Social
0.9%
Paid
1.1%

Headcount Trend

Current headcount: ~11.6K

Marketing Team

Marketing Team Size
397 (3% of company)
Median Career Experience
20 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
Series Unknown, 3 years ago

Funding History

  • Jun 2022
    Venture Round