Founding Head of GTM / Growth

San Francisco, CA (Remote)

$125K/yr – $150K/yrSenior Level7+ years expOther

Posted 2 months ago

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Job Summary

Drive Shepherd’s GTM for startups, owning growth from strategy to execution and scaling across pre-seed to Series A.

  • Own go-to-market strategy and messaging across startups, coordinating outbound, inbound, partnerships, and community channels.
  • Must-have: 7+ years in B2B growth or GTM roles with proven startup ecosystem connections.
  • Standout: Hands-on ability to close deals while building scalable playbooks, teams, and systems.

Job Description

Responsibilities

  • Own and execute Shepherd’s go-to-market strategy, including positioning, messaging, and distribution across pre-seed, seed, and Series A startups
  • Build and manage the customer acquisition engine across outbound, inbound, partnerships, and community channels — with AI-powered tooling at the core
  • Develop scalable systems for lead generation, conversion, and customer onboarding
  • Build relationships with venture funds, accelerators, startup platforms, and founder communities — and convert those relationships into pipeline
  • Design and optimize growth experiments across marketing, sales, and product-led channels
  • Implement and manage CRM, marketing automation, and growth analytics infrastructure
  • Work closely with the founding team to refine product positioning and pricing strategy
  • Help shape Shepherd’s brand narrative in the startup and venture ecosystem

Requirements

  • 7+ years of experience in B2B sales, growth, or go-to-market roles
  • Startup ecosystem relationships — warm, active connections with founders, VCs, and accelerator communities that translate to introductions and pipeline on day one
  • Player-coach sales experience — proven ability to personally close deals while simultaneously building the team, playbooks, and systems that scale what you prove out
  • Proven ability to build and scale customer acquisition channels from zero
  • Experience working with or selling into startups, venture-backed companies, or SaaS businesses
  • Strong understanding of modern growth strategies, including content, outbound, and partnerships
  • Experience with CRM and marketing tools such as HubSpot, Salesforce, or similar
  • Excellent communication and storytelling skills
  • Must be based in San Francisco, Ca

Preferred

  • Experience marketing legal tech, fintech, or B2B SaaS products
  • Background in startup ecosystems, venture capital, or founder communities — VC platform roles, EIR, portfolio operator, or active angel investor
  • Experience launching early-stage companies or new products
  • Strong data-driven approach to growth experimentation and optimization
  • Familiarity with AI-driven products or platforms
    Shepherd AI logo

    Shepherd AI

    Shepherd AI delivers secure, locally hosted AI/ML solutions that drive smarter decision-making and operational efficiency with unmatched accuracy and precision. We create customizable tools that meet the highest security standards.Rooted in trust, security, and real-world impact, Shepherd AI is setting new standards in mission-driven AI technology through strategic partnerships and continuous innovation.

    Founded in 2023
    Orlando, Florida, USA
    1 employees (1 in marketing)

    Traffic Signals

    Monthly Visitors
    2.2K
    Traffic Source Mix
    Search
    55.2%
    Direct
    28.4%
    Referral
    5.2%
    Social
    10.1%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~1