Responsibilities

• Own the growth engine end to end, from first impression to funded account, and analytics: report funded accounts, cost per acquisition, activation, and channel performance to the CEO and team.
• Own acquisition across every channel. Paid, organic, referral, partnerships, lifecycle, and whatever opens up next. You get the channels going, use real attribution and experiments to find the ones that work, and put your weight behind those.
• Build Ceno's voice and channel strategy across short video, social, and newsletter, on top of our existing brand system.
• Direct the pipeline and manage the creators, advisors, and UGC partners who produce it, setting the brief, the voice per platform, and the quality bar.
• Make and ship content yourself: writing, short video, and social-native formats, at founding-team pace.
• Work cross-functionally with the team to bring campaigns and results to life.

Requirements

• 5 to 10+ years in growth and content marketing, with strong consumer tech growth experience. You've owned the full content-to-acquisition funnel, and understand both creator/content marketing and performance marketing.
• Deep knowledge of paid media, measurement, and performance marketing channels such as Facebook, TikTok, Google ads, mobile DSPs, TV, direct mail and more.
• Built and scaled a growth engine from scratch: an audience, a paid channel, a creator program, or a community.
• Ability to take something dry (currency conversion, Korean corporate news) and shape it, or direct creators to shape it, into content people actually want to watch and read.
• Managed external creators, agencies, advisors, or partners. You know how to be creative, hold a quality bar, and get output from people who don't report to you.
• Growth hacker mentality: you obsess over metrics, love experimentation, and find creative ways to drive outsized results.

Preferred

• Language ability or community ties relevant to our launch audiences, and comfort with bilingual, cross-cultural UX.
• Fintech, brokerage, crypto, or investing experience. A plus, but consumer tech growth chops matter more.
• Prior experience launching a product in a brand-new category.
• Comfort operating under financial marketing rules.