Responsibilities

• Help shape and execute growth initiatives across multiple channels and audience segments, and craft content tailored to their specific workflows and daily contexts.
• Produce and ship content natively across our primary channels such as X/Twitter, LinkedIn, Reddit, and other emerging platforms, , adapting format, voice, and hooks to match the culture and rhythm of each platform.
• Build and scale our creators, partners, and communities ecosystem: identify creators, educators, and vertical thought leaders who genuinely understand the product; help them develop authentic content; build long-term relationships.
• Run experiments across messaging, content formats, audience targeting, and channel strategy.
• Become the internal voice of the customer by staying close to users, community conversations, support feedback, and usage data — and channel those insights back to product, design, and leadership to sharpen positioning, messaging, and go-to-market execution.
• Collaborate cross-functionally with product, design, and leadership to support growth priorities.