Founding Growth & Marketing Lead

Los Angeles, CA (On-site)

Salary Not AvailableSenior LevelPart time

Posted 2 days ago

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Job Summary

Own Tribe’s member growth by building strategic partnerships, running acquisition campaigns, and shaping brand messaging, while leading channel development, performance testing, and a growing marketing team.

  • Own acquisition strategy and campaigns
  • Build partnerships and referral programs
  • Lead messaging, channels, and performance testing

Job Description

Responsibilities

  • Develop and execute Tribe’s member acquisition strategy
  • Increase account creation and first-gathering reservations
  • Build creator, community, university, brand, and local business partnerships
  • Create and test referral, ambassador, outreach, and grassroots growth programs
  • Plan campaigns around new gatherings and membership openings
  • Shape Tribe’s messaging, brand voice, and content strategy
  • Oversee social media while also developing channels beyond social
  • Create email, SMS, landing-page, and onboarding campaigns
  • Identify opportunities to improve conversion throughout the member journey
  • Track performance and use results to determine what Tribe should test next

Requirements

  • You may be a graduate student, early-stage marketer, startup operator, consultant, freelancer, creator, or community builder.
  • What matters most is that you are:
  • Entrepreneurial and comfortable building without an established playbook
  • Able to move between strategy and hands-on execution
  • Highly self-directed and dependable
  • Creative, culturally aware, and knowledgeable about Los Angeles
  • Strong at communicating ideas through writing, campaigns, partnerships, and content
  • Interested in consumer technology, community, hospitality, events, or social products
  • Comfortable being measured by real outcomes—not only reach or engagement
  • Excited by the opportunity to grow into a senior leadership position

Benefits

  • Flexible working schedule
  • Direct access to and collaboration with the founder
  • Significant autonomy over the marketing function
  • Path to becoming Tribe’s full-time Head of Marketing as the company grows
tribe logo

tribe

4.5 Glassdoor

TRIBE delivers Creator Marketing solutions by connecting brands with creators who are ready to become their community. Powered by technology and an expert team, it’s never been easier to execute creator strategies that rival the world’s most innovative brands.Our 100% opt-in community of talented and diverse creators fuels the firehose of content modern marketers need. Our team provides the expertise and service that’s vital to executing world-class Creator Marketing strategies. Our industry-leading tech transforms how you source creators, run campaigns and measure and drive performance. Founded in Australia in 2015 by Jules Lund, TRIBE has since expanded into the UK and the U.S. connecting 8,000+ brands like Unilever, Amazon, Disney, Loréal, McDonald’s, Rimmel London, Logitech, Mars and Diageo with 100,000+ creators who have crafted over 2 million pieces of branded content.

Founded in 2013
South Melbourne, Victoria, AUS
100% recommend to a friend

Traffic Signals

Monthly Google Ads Budget
$14

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$12.2M
Last Raise
$7.5M
Series A, 7 years ago

Funding History

  • Mar 2019
    Series A • $7.5M
  • Apr 2016
    Series A • $4.2M
  • Sep 2015
    Seed • $532.1K

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