Responsibilities

• Stand up the core demand channels (events, conferences, organic, email) and get the first qualified leads flowing to sales.
• Ship the messaging and landing pages that turn "office of the CIO" into copy a buyer recognizes themselves in.
• Instrument the funnel so we can see what a lead costs and where it converts.
• Build and co-own a qualified-pipeline target with the GTM Lead, with a clear path to owning the number outright as the demand engine matures.
• Build a content and acquisition engine that produces leads without a founder in the loop.
• Find the two or three channels that actually work for an audit-led enterprise sale and double down on them.
• The full demand stack: executive events, paid acquisition, organic and SEO, content, email and lifecycle.
• Expand distribution channel partner relationships, including technical and consulting partnerships in partnership with the sales organization.
• Establish, organize, and lead hosted executive events.

Requirements

• You\'ve run demand generation end to end and can point to pipeline you created, not just campaigns you ran.
• You execute across channels yourself (events, content, email, and web) without waiting for a team to hand off to.
• You\'re fluent with the data: you set up the tracking, read the funnel, and change course on what it tells you.
• You\'ve marketed a technical or complex product to executive mid-market and enterprise buyers, and you frame value in dollars and ROI, not impressions.

Preferred

• You\'ve been an early or first marketing hire at a startup.
• You\'ve marketed to finance, operations, or data teams.
• You know enough about enterprise AI or data infrastructure to write about it credibly.