Senior Director, Growth Marketing (Alma)
Spring Health
USA (Remote)
$200K/yr - $235K/yrIn-houseFull-timeSenior level10+ years exp.
2 hrs ago
Founding Growth Lead
New York City, NY (On-site)
$0K/yr – $0K/yrSenior LevelFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and accelerate growth through product marketing launches, experiments, and partnerships for Maintouch, while building a repeatable playbook across events, content, and agency relationships.
- Product marketing ownership: decide launch-worthy features, craft messaging, and ship launch content with eng and video to keep cadence weekly.
- Growth engine and partnerships: run events, grow agency relationships, and source distribution channels to boost top of funnel.
- Experimentation and playbooks: execute growth experiments end-to-end and build lightweight systems so winning motions scale.
Job Description
- Product marketing ownership: decide launch-worthy features, craft messaging, coordinate with eng and videographer to ship launch videos and content, maintain weekly launch cadence.
- Build and run an intimate events program for marketing leaders and founders, from concept to guest list to follow-up.
- Act as growth partner to Bennett, building the playbook while sprinting.
- Drive top-of-funnel growth for Maintouch with content, industry reports, and narratives.
- Own growth experiments end-to-end from hypothesis to launch to learnings.
- Build agency partnership arm, source and manage relationships for distribution.
- Talk to customers to understand what's working and feed insights back into strategy.
- Build lightweight systems and playbooks to make winning experiments repeatable.
- Fill gaps and unblock problems as we scale.
