Responsibilities

• The growth roadmap — which plays we run, and why
• Channels, hacks, events, popups, stunts, and the experiments behind them
• Creator, collab, and partnership pipelines — sourcing, closing, and running the relationships
• Distribution and cadence — where the work goes and how often
• The learning loop — what moved, what didn\'t, what\'s next
• The path from attention to install to first send
• You\'ll invent these plays and then make them happen on the ground — booking the space, closing the creator, getting the thing live — and read what actually moved: shares, saves, tags, installs, first sends
• You\'ll work closely with Aaron on strategy, and in lockstep with the Creative Lead on bringing each play to life.
• Both of you invent, both of you execute, and both of you answer the same question: did this make someone actually want to send something?

Requirements

• You\'ve built organic, social, or creator-led growth for a consumer brand and can point to what actually moved
• You invent growth, you don\'t just manage it — weird referral loops, scrappy stunts, channels nobody\'s working yet
• You can both pick the bet and execute it end to end
• You connect attention to behavior — installs and sends, not vanity engagement
• You\re comfortable with a blank page and a lot of ambiguity

Benefits

• meaningful equity and benefits