Founding Growth & Brand Lead at Electric Air | Redwood City, CA

Electric Air

Founding Growth & Brand Lead

Redwood City, CA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own growth and brand differentiation for a local home climate startup by steering paid acquisition, site experimentation, and creative execution that boosts lead quality while lowering CAC.

Growth & Brand Ownership: Shape paid media, landing page tests, and attribution to fuel local growth with measurable CAC improvements.
Creative & Content Systems: Direct production and brand voice as you turn installs and testimonials into repeatable stories.
Website & Local Presence: Own the site experience and neighborhood outreach through partnerships, reviews, and local PR.

Job Description

Growth & Acquisition: Manage and improve paid acquisition across Google, Meta, LSA, and other channels
Growth & Acquisition: Improve landing pages, conversion funnels, and attribution
Growth & Acquisition: Develop experiments to improve lead quality and customer acquisition cost
Growth & Acquisition: Work closely with leadership to identify growth opportunities and bottlenecks
Creative & Brand: Source and manage photographers, videographers, designers, freelancers, and agencies
Creative & Brand: Maintain a high bar for visual quality and brand consistency
Creative & Brand: Help shape the voice, positioning, and identity of Electric Air
Creative & Brand: Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding
Website & Funnel Optimization: Own and improve the website experience
Website & Funnel Optimization: Create and iterate on landing pages

Electric Air

Electric Air is a tech-enabled HVAC contractor and venture-backed technology startup making the heat pump buying and installation process easier and more affordable for homeowners.Heat pumps are a key enabler in the transition to clean, renewable electricity. They electrify the largest load in the home while improving comfort and saving money for homeowners.We've worked at Tesla, SpaceX, and Blue Origin and have built successful venture-backed businesses before. We're well equipped to solve your home comfort needs.

Founded in 2023

Redwood City, California, USA

4 employees

electricair.io