Founding Content Marketing Lead — Listen Labs

San Francisco, CA (On-site)

$120K/yr – $160K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end content strategy and channel mix to move researchers from awareness to credibility, using interviews and product insight.

  • Content Strategy & Channels: own positioning across LinkedIn, case studies, video, Instagram, and social to drive resonance.
  • Campaigns & Narrative: create campaigns from customer interviews to translate Listen into credible B2B stories for researchers.
  • Delivery & Playbooks: build calendar, scale formats, partner with product marketing/events, and turn winning campaigns into repeatable playbooks.

Job Description

Responsibilities

  • Own content strategy and positioning across all channels — LinkedIn, case studies, video, Instagram, and social
  • Create and execute content campaigns that resonate with researchers and show how Listen helps them do better work
  • Interview customers and translate insights into compelling B2B content and narratives
  • Build and manage the content calendar, making strategic decisions on which channels and formats to prioritize based on prior success
  • Work with product marketing and events teams to align messaging and turn successful campaigns into repeatable playbooks
  • Test and scale new content formats including video, webinars, and social-first content
  • Write high-quality assets including whitepapers, reports, launch materials, and scripts

Requirements

  • 8+ years in B2B SaaS content strategy, product marketing, editorial, or brand storytelling roles
  • Track record of owning content strategy end to end at a startup or high-growth company
  • Comfort across multiple content mediums — video, case studies, blogs, and social platforms
  • High ownership mentality and ability to make strategic decisions on content direction without a playbook

Preferred

  • Experience starting content from zero at an early-stage startup or building something from the ground up
  • Strong personal brand or experience as a social media creator
  • Passion for the B2B SaaS space with proven ability to grow an audience or build credibility in a vertical
  • Excitement to grow into on-camera presence

Benefits

  • Meaningful equity ownership
  • Comprehensive healthcare and dental coverage
  • Flexible time off
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