Responsibilities

• Brand Experiences & Activations
• Identify and secure relevant fairs, expos, and event opportunities across medical, wellness, beauty, and sports segments.
• Develop and execute brand activations such as pop-ups, retail collaborations, and consumer experiences that express Flowell’s personality and promise.
• Translate brand strategy into multi-sensory, emotional, and visual experiences that connect and convert.
• Event Operations & Execution
• Plan, organize, and execute all event logistics from A to Z - location scouting, booth design, staffing, setup, and teardown.
• Lead the operational side of Flowell’s U.S. fair and event presence with excellence and precision.
• Collaborate with design, content, and marketing teams to ensure every detail reflects the Flowell brand.
• Medium Term: Build and manage a national pool of trained freelance staff to support local activations and ensure smooth event execution across the U.S.
• Customer Engagement & Empathy
• Represent Flowell as the brand’s human face: empathetic, confident, and inspiring.
• Educate potential customers about compression therapy and Flowell’s benefits in a relatable, empowering way.
• Build hype and convert excitement into direct sales at events — your goal: measurable revenue impact from brand experience initiatives.
• Strategy, Partnerships & Innovation
• Continuously evaluate event ROI and learn from results.
• Scout strategic partnership opportunities and co-branded experiences in the medical, beauty, wellness, and sports ecosystems.
• Collaborate with leadership to shape Flowell’s long-term brand presence in the U.S. market.