Flight Centre

Flight Centre

Flight Centre - Growth & Demand Manager (6 Month Contract) - Philadelphia, USA

USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive demand generation for Corporate Traveller US with NYC expansion, turning growth goals into measurable pipeline and revenue outcomes.

Own end-to-end digital demand programs across paid and owned channels for US SMEs and NYC priorities.
Must-have: 5+ years in B2B demand generation or digital marketing with paid channels and analytics.
Standout: Cross-functional leadership across US markets, global frameworks, and ROI-focused growth.

Job Description

Responsibilities

Lead the development and execution of scalable demand generation strategies for Corporate Traveller US, focusing on NYC market expansion and early-stage pipeline growth.
Translate growth objectives into demand strategies, channel plans, and execution roadmaps driving measurable pipeline and revenue outcomes.
Design, launch, and optimise end-to-end digital demand programs across paid search, paid social, programmatic, email, and website channels for US SMEs and NYC priorities.
Balance global frameworks with local execution, enabling fast activation, testing, and iteration while maintaining consistent measurement and funnel definitions.
Own and oversee paid digital programs (Search, LinkedIn, Programmatic, Google Ads, retargeting) with a focus on lead quality and ROI.
Guide hands-on optimisation, testing, and budget allocation to maximise return on spend and support growth targets in priority US markets.
Partner with digital experience teams to ensure US websites perform as high-performing demand and conversion engines, especially NYC acquisition and mid-funnel engagement.
Lead CRO initiatives using experimentation, behavioural insights, and data-driven optimisation to improve lead conversion and progression through the funnel.
Design scalable automation and nurture programs to accelerate lead qualification and pipeline in the US market.
Ensure automation aligns with sales processes, lifecycle stages, and NYC go-to-market priorities.

Flight Centre is your centre for travel, providing a one-stop-shop for flights, hotels, holidays, tours and more. For over 40 years we've delivered millions of amazing travel experiences for our customers. With over 35,000 years of experience between us, we remain passionate about our mission to open up the world for those who want to see.

Founded in 1982

West End, Queensland, AUS

864 employees (37 in marketing)

www.flightcentre.com