Responsibilities

• The Director, Lifecycle, Loyalty & Promotions Marketing is responsible for shaping and executing marketing strategies that drive acquisition, engagement, retention, reactivation and long-term loyalty across the customer lifecycle.
• This role requires a deep understanding of member behaviors and needs at every stage of the journey to deliver meaningful communications, promotions, and experiences that maximize customer lifetime value.
• Leveraging data-driven insights, the Director will collaborate across disciplines to build cohesive and scalable global marketing programs.
• Lifecycle & Partner Marketing Strategy - Develops and executes personalized, data-driven journeys across acquisition, onboarding, engagement, reactivation, and retention.
• Collaborates closely with cross-functional stakeholders to ensure cohesive and integrated marketing strategies and activations.
• Applies knowledge of industry trends and emerging technologies to orchestrate cross‑functional martech capabilities, increasing speed to market and optimizing campaign timing for stronger results.
• Crafts compelling communications and marketing assets that resonate with members and next-generation consumers and drive sustained pointable activity
• Oversees external agency relationships, including creative and consulting partners, from briefing through to execution.
• Manages marketing budgets effectively and ensures alignment with strategic priorities.

Requirements

• Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major.
• Eight or more years’ relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of exceptional performance.
• Strong collaboration skills and cross-functional team leadership experience.

Preferred

• Prior experience in marketing loyalty programs, lifecycle marketing and/or promotions.
• Expertise in managing end to end marketing campaign development.

Benefits

• All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave.
• Washington Applicants Only : Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually.