Responsibilities

• The FLEX Director of Integrated Marketing supports strategic planning and coordination for the Global Marketing team.
• This role, in close collaboration with the Marketing Strategy team, will support development of a global marketing strategic plan that aligns enterprise objectives and global marketing sub-objectives (e.g., Marriott Bonvoy and Brand consideration).
• To implement and execute on the global marketing strategic plan, this role will support marketing investment planning in collaboration with Marketing Strategy and Finance.
• In addition, this role stewards marketing communication, integration, and alignment among Global and Continent Marketing teams.
• They will support content development and orchestration of key global marketing forums that bring together marketing leaders to align on strategy, priorities, and performance.
• Annual global marketing strategic and investment planning
• Creates global view of marketing investment aligned to strategic pillars and priorities using inputs from Global and Continent Marketing leaders, in partnership with Marketing Financial Operations and Finance teams
• Collaborates with Marketing Strategy on the development of Global Marketing’s annual priorities, business objectives, and KPIs, including working sessions with Global Marketing leaders and teams to inform development and reporting of goals, deliverables and workstreams.
• Supports Senior Director in overseeing annual strategic planning process with Global and Continent Marketing teams to develop and drive alignment around priorities for the year ahead (i.e., focus areas based on marketing strategy, development of forward-looking marketing capabilities) in support of broader corporate objectives.
• Supports process to ensure cross-functional alignment/buy-in on annual priorities and dependencies (e.g., with Digital team, Loyalty, Cobrand credit cards, etc.)
• Alignment between global & continent marketing leadership
• Leads ad hoc cross-continent marketing projects that are identified by Global and Continent Marketing leadership as critical to driving improved business impact.
• Develops supporting tools, including meeting forum agendas, templates, and other inputs for deliverable execution
• Works with continent marketing counterparts to create annual marketing summaries shared with international owners.
• Achieves buy-in on key projects and budgets requiring approval across Senior Marketing and Continent leadership.
• Partners with Senior Director to lead ongoing alignment of Global/HQ and continent marketing leadership including identifying appropriate forums for alignment, cadence of meetings and key marketing issues/topics for discussion/alignment.
• Supports content development and management of ongoing alignment forums for Global & Continent Marketing leadership, including weekly meetings, 2-3x annual in-person leadership conferences, and marketing investment governance forums.