Responsibilities

• Define and execute a multi-year growth and onboarding strategy for youth, family, and starter segments aligned to Consumer Bank priorities
• Lead cross-functional initiatives that improve acquisition and onboarding performance across digital and branch channels
• Analyze customer, market, and business performance data to identify growth opportunities and translate insights into actionable strategies and measurement frameworks
• Align senior stakeholders across Consumer Bank, marketing, risk, compliance, operations, technology, and analytics to accelerate execution and remove barriers
• Champion customer-centric innovation and onboarding excellence, ensuring the voice of the customer informs product, business, and operating decisions
• Own key outcomes including acquisition performance, onboarding effectiveness, market penetration, and segment growth results

Requirements

• 8+ years of experience in general management, business leadership, growth strategy, or related roles delivering measurable business outcomes in regulated environments
• Experience defining and executing multi-year growth strategies tied to customer acquisition, market share, profitability, and customer lifetime value goals
• Experience owning end-to-end onboarding performance across digital and branch channels, including activation and engagement improvements
• Demonstrated ability to lead cross-functional programs involving marketing, product, operations, technology, analytics, and risk partners
• Demonstrated ability to use data and customer insights to diagnose performance, identify growth opportunities, and inform strategic decisions
• Demonstrated ability to influence executive-level decisions through clear written and verbal communication and well-supported points of view

Preferred

• Experience with youth, family, or early-stage customer segments, or businesses with long lifecycle value curves
• Knowledge of Generation Z and Generation Alpha financial behaviors and expectations
• Experience serving as a public-facing voice for a business, product, or customer segment

Benefits

• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.