Field Marketing Rep (Primary Care)

Fort Pierce, FL (On-site)

$55K/yr – $85K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive local market growth for a value-based primary care network by leading outreach, events, partnerships, and patient engagement.

  • Own local event planning and community partnerships to generate leads and retention.
  • Must-have: marketing, event planning experience in healthcare and bilingual English/Spanish preferred.
  • Standout: strong cross-functional collaboration and CRM/lead tracking.

Job Description

Responsibilities

  • Collaborates with the Marketing Director to execute an action plan for market activities and community outreach to support market growth and retention
  • Develop strategic relationships with community partners, health plans, physicians, and office teams
  • Engage with potential and current patients at events
  • Maintain and update activities and leads in our CRM platform
  • Conduct presentations to generate leads and increase awareness of Better Health Group
  • Coordinate marketing collateral required for events and advertisements
  • Provide support for special projects and educational efforts as directed
  • Drive market membership goals for both growth and retention
  • Assists in coordinating general advertising (print, broadcast, digital, and outdoor advertising) for Better Health Group
  • Maintain relationships with Brokers, Health Plan Insurance Agents, Community Case Workers, and local Vendors associated with the senior population.

Requirements

  • Bachelor’s degree in a related field
  • Two years of marketing project management, communications and/or marketing campaign development, sales, and event planning experience (healthcare industry preferred)
  • Exceptional interpersonal skills and a caring demeanor
  • Strong critical thinking and problem-solving skills
  • Bilingual English/Spanish highly preferred
  • Excellent ability to organize and follow up
  • Must have a current, valid driver’s license and reliable transportation
  • Ability and willingness to travel within the assigned market as determined by business need REQUIRED

Preferred

    Benefits

    • Medical, dental, vision, disability, and life
    • 401k, with employer match
    • Paid time off
    • Paid holidays
    • Bi-weekly Vehicle Allowance
    • Monthly bonus based on performance
    Better-Health-Group logo

    Better-Health-Group

    3.3 Glassdoor

    Better Health Group, an industry-leading primary care value-based organization, is on a mission to transform sick care into better healthcare. Over the last two decades, we’ve grown from one rural clinic to a value-based network that’s ranked among the top 5% nationwide in Medicare.We equip primary care providers with the tools, insights, and processes they need to practice better medicine and run better businesses. We currently partner with nearly 700 owned and independent clinics to deliver 5-star outcomes to more than 312K+ patients across six states for Medicare Advantage, Traditional Medicare, Medicaid, and Commercial payers.Our network of owned clinics, VIPcare, has used a proven senior care model focused on prevention and maintenance to deliver high-quality care and 5-star service to Medicare Advantage communities across 6 states. Together, Better Health Group’s lines of service work to realize our mission to transform sick care into Better Health care.

    Founded in 2006
    Tampa, Florida, USA
    946 employees (22 in marketing)
    56% recommend to a friend
    66% CEO approval

    Traffic Signals

    Monthly Visitors
    11.9K
    Traffic Source Mix
    Search
    29.3%
    Direct
    46.3%
    Referral
    6.1%
    Social
    16.8%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~946

    Marketing Team

    Marketing Team Size
    21 (2% of company)
    Median Career Experience
    16.5 years
    Median Tenure
    2.7 years

    Funding

    Total Funding
    $675M
    Last Raise
    $175M
    Private Equity, 2 years ago

    Funding History

    • Nov 2023
      Private Equity Round • $175M
    • Feb 2022
      Private Equity Round • $500M