Field Marketing Operations Manager

Cobb County, GA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end Local School Marketing operations across 560+ schools, coordinating templates, timelines, approvals, and documentation.

  • Own the full workflow for Local School Marketing plan submissions.
  • Must-have: 8+ years in marketing ops or program management with high-volume processes.
  • Standout: Cross-functional liaison with Finance, IT, and Legal to ensure alignment.

Job Description

Responsibilities

  • Own the end-to-end workflow for annual Local School Marketing plan submissions across 560+ schools, including templates, timelines, approval routing, and documentation
  • Build and maintain scalable systems to manage high-volume plan submissions with accuracy and consistency
  • Serve as the single source of truth for plan submission status, ensuring real-time visibility into submitted, pending, and non-compliant schools
  • Equip Field Marketing Managers with standardized templates, toolkits, and clear process guidance for each planning cycle
  • Identify operational inefficiencies and recommend process improvements to enhance team effectiveness and the Franchise Owner experience
  • Proactively identify and drive opportunities for innovation and continuous improvement across the function to enhance performance, efficiency, and business outcomes.
  • Champion a culture of continuous improvement by challenging the status quo, testing new ideas, and scaling successful initiatives.
  • Leverage data, insights, and emerging trends to inform innovation efforts and optimize execution.
  • Partner with Franchise Support, Finance, and Legal/Compliance to ensure alignment with franchise agreement requirements
  • Partner with Commercial + Marketing team to support development of local school programs and toolkits
  • Serve as the operational liaison between Field Marketing and key partners, including Finance, IT, and Business Analytics
  • Support onboarding of new Franchise Owners into the LSM program, ensuring clear understanding of expectations, tools, and processes
Primrose School Franchising Company logo

Primrose School Franchising Company

Primrose Schools® is a national franchise company that provides high-quality early education and care to children and families across America. Our state-of-the-art school environment, exclusive Balanced Learning® approach and national Cognia® accreditation have set us apart in the early education and care industry for over 40 years. There are more than 500 Primrose schools nationwide, serving children 6 weeks old through kindergarten and after school. Each school is independently owned and operated by dedicated Franchise Owners who partner with parents to help children build a strong foundation for future learning and life.

Founded in 1982
Atlanta, Georgia, USA
8.1K employees (71 in marketing)

Traffic Signals

Monthly Visitors
135.5K
Monthly Google Ads Budget
$257.6K
Traffic Source Mix
Search
48.9%
Direct
43.2%
Referral
6.4%
Social
0.8%
Paid
0.6%

Headcount Trend

Current headcount: ~8.1K

Marketing Team

Marketing Team Size
55 (1% of company)

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