Field Marketing Operations Manager

Cobb County, GA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end Local School Marketing operations across 560+ schools, coordinating templates, timelines, approvals, and documentation.

  • Own the full workflow for Local School Marketing plan submissions.
  • Must-have: 8+ years in marketing ops or program management with high-volume processes.
  • Standout: Cross-functional liaison with Finance, IT, and Legal to ensure alignment.

Job Description

Responsibilities

  • Own the end-to-end workflow for annual Local School Marketing plan submissions across 560+ schools, including templates, timelines, approval routing, and documentation
  • Build and maintain scalable systems to manage high-volume plan submissions with accuracy and consistency
  • Serve as the single source of truth for plan submission status, ensuring real-time visibility into submitted, pending, and non-compliant schools
  • Equip Field Marketing Managers with standardized templates, toolkits, and clear process guidance for each planning cycle
  • Identify operational inefficiencies and recommend process improvements to enhance team effectiveness and the Franchise Owner experience
  • Proactively identify and drive opportunities for innovation and continuous improvement across the function to enhance performance, efficiency, and business outcomes.
  • Champion a culture of continuous improvement by challenging the status quo, testing new ideas, and scaling successful initiatives.
  • Leverage data, insights, and emerging trends to inform innovation efforts and optimize execution.
  • Partner with Franchise Support, Finance, and Legal/Compliance to ensure alignment with franchise agreement requirements
  • Partner with Commercial + Marketing team to support development of local school programs and toolkits
  • Serve as the operational liaison between Field Marketing and key partners, including Finance, IT, and Business Analytics
  • Support onboarding of new Franchise Owners into the LSM program, ensuring clear understanding of expectations, tools, and processes
Primrose School Franchising Company logo

Primrose School Franchising Company

Primrose SchoolsÂŽ is a national franchise company that provides high-quality early education and care to children and families across America. Our state-of-the-art school environment, exclusive Balanced LearningÂŽ approach and national CogniaÂŽ accreditation have set us apart in the early education and care industry for over 40 years. There are more than 500 Primrose schools nationwide, serving children 6 weeks old through kindergarten and after school. Each school is independently owned and operated by dedicated Franchise Owners who partner with parents to help children build a strong foundation for future learning and life.

Founded in 1982
Atlanta, Georgia, USA
8.1K employees (71 in marketing)

Traffic Signals

Monthly Visitors
135.5K
Monthly Google Ads Budget
$257.6K
Traffic Source Mix
Search
48.9%
Direct
43.2%
Referral
6.4%
Social
0.8%
Paid
0.6%

Headcount Trend

Current headcount: ~8.1K

Marketing Team

Marketing Team Size
55 (1% of company)

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