Field Marketing Manager San Francisco

San Francisco, CA (On-site)

$150K/yr – $210K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own field marketing end-to-end in support of pipeline growth, collaborating with sales and growth teams.

  • Lead events and experiences (events, webinars, dinners, roundtables, sponsorships) to generate and accelerate pipeline.
  • Partner with sales to align activations with pipeline goals.

Job Description

Responsibilities

  • Own field marketing end-to-end — strategy, execution, and measurement — in collaboration with sales and growth
  • Plan and host high-impact experiences (events, webinars, dinners, roundtables, sponsorships) designed to generate and accelerate pipeline
  • Build and nurture local ecosystems — developers, creators, partners, influencers, media — to expand fal’s reach and reputation
  • Drive measurable results, with clear reporting on campaign performance, ROI, and contribution to revenue
  • Continuously experiment and optimize, leaning into what works and iterating fast on what doesn’t

Requirements

  • 2–5 years of experience in field marketing, growth, or GTM roles at high-growth startups
  • Know how to partner closely with sales and align marketing activations to pipeline goals
  • Have strong project management skills and can juggle multiple events or campaigns at once

Preferred

  • Bonus: you’re a confident public speaker and comfortable representing fal at events

Benefits

  • Interesting and challenging work
  • A lot of learning and growth opportunities
  • Visa sponsorship and will help you relocate to San Francisco.
  • Health, dental, and vision insurance (US)
  • Regular team events and offsites
fal logo

fal

Generative Media Cloud

Founded in 2021
San Francisco, California, USA
114 employees (6 in marketing)

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$921
Traffic Source Mix
Search
35.9%
Direct
53.1%
Referral
7%
Social
3.7%
Paid
0.3%

Headcount Trend

Current headcount: ~115

Marketing Team

Marketing Team Size
4 (4% of company)

Funding

Total Funding
$337M
Last Raise
$140M
Series D, 3 months ago

Funding History

  • Dec 2025
    Series D • $140M
  • Jul 2025
    Series C • $125M
  • Feb 2025
    Series B • $49M

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