Field Marketing Manager San Francisco

San Francisco, CA (On-site)

$150K/yr – $210K/yrMid Level2+ years expFull time

Posted 4 months ago

Job Summary

Own field marketing end-to-end in support of pipeline growth, collaborating with sales and growth teams.

  • Lead events and experiences (events, webinars, dinners, roundtables, sponsorships) to generate and accelerate pipeline.
  • Partner with sales to align activations with pipeline goals.

Job Description

Responsibilities

  • Own field marketing end-to-end — strategy, execution, and measurement — in collaboration with sales and growth
  • Plan and host high-impact experiences (events, webinars, dinners, roundtables, sponsorships) designed to generate and accelerate pipeline
  • Build and nurture local ecosystems — developers, creators, partners, influencers, media — to expand fal’s reach and reputation
  • Drive measurable results, with clear reporting on campaign performance, ROI, and contribution to revenue
  • Continuously experiment and optimize, leaning into what works and iterating fast on what doesn’t

Requirements

  • 2–5 years of experience in field marketing, growth, or GTM roles at high-growth startups
  • Know how to partner closely with sales and align marketing activations to pipeline goals
  • Have strong project management skills and can juggle multiple events or campaigns at once

Preferred

  • Bonus: you’re a confident public speaker and comfortable representing fal at events

Benefits

  • Interesting and challenging work
  • A lot of learning and growth opportunities
  • Visa sponsorship and will help you relocate to San Francisco.
  • Health, dental, and vision insurance (US)
  • Regular team events and offsites
fal logo

fal

Generative Media Cloud

Founded in 2021
San Francisco, California, USA
114 employees (6 in marketing)

Salaries

Posted range

$150K/yr – $210K/yr

Taken straight from the job posting.

See all fal salaries

Marketing Team

Marketing Team Size
4 (4% of company)

Funding

Total Funding
$337M
Last Raise
$140M
Series D, 3 months ago

Funding History

  • Dec 2025
    Series D • $140M
  • Jul 2025
    Series C • $125M
  • Feb 2025
    Series B • $49M

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$921
Traffic Source Mix
Search
35.9%
Direct
53.1%
Referral
7%
Social
3.7%
Paid
0.3%

Headcount Trend

Current headcount: ~115

Recent News

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Field Marketing Manager San Francisco

fal · San Francisco, CA · On-site