Director, Field Marketing - Americas
New Relic
Atlanta, GA (Remote)
$193K/yr - $241K/yrIn-houseFull-timeDirector/executive
2 hrs ago
Field Marketing Manager
Phoenix, AZ (Hybrid)
Salary Not AvailableSenior Level8+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive local marketing support for Primrose franchise schools as the regional resource and trusted advisor, turning opportunities into practical, compliant campaigns.
- Must-have: 8+ years in local or multi-location marketing (franchising preferred).
- Standout: proven ability to build owner partnerships and translate data into actions.
Job Description
Responsibilities
- Support a regional portfolio of franchise schools as the primary day-to-day local marketing resource and trusted advisor.
- Consult Franchise Owners on how to allocate their local marketing investment across digital, social media, community events, local advertising, public relations, referral generation, and grassroots outreach.
- Review and approve annual and ongoing local marketing plans, ensuring strategies are market-appropriate, channel-effective, and aligned with brand expectations.
- Monitor marketing spend pacing across assigned schools and proactively address underinvestment or off-track activity before compliance issues arise.
- Deliver seasonal recommendations, campaign toolkits, and educational resources that keep Franchise Owners informed, engaged, and positioned for success throughout the year.
- Ensure local marketing activity across the assigned portfolio meets brand standards, franchise agreement requirements, and established marketing guidelines.
- Review Franchise Owner-submitted creative assets, vendor selections, and event plans prior to launch, providing timely and constructive feedback.
- Identify and escalate recurring concerns, brand misuse, or compliance risks to leadership and cross-functional partners in accordance with established processes.
- Maintain accurate approval records, plan documentation, and compliance tracking in partnership with internal operations and support teams.
- Build strong, trusted relationships with Franchise Owners by becoming a proactive marketing partner they rely on for guidance and support.
- Conduct regular touchpoints through calls, virtual meetings, and periodic in-market visits to strengthen engagement and drive results.
- Respond to Franchise Owner questions and requests with urgency and professionalism, engaging subject matter experts when specialized support is needed.
- Partner with Franchise Business Consultant to drive school performance and address business needs.
- Gather and share field feedback, local market insights, and successful practices with the broader marketing team to improve programs and resources systemwide.
Requirements
- 8+ years of marketing experience, ideally in local marketing, field marketing, franchising, or a multi-location business environment.
- Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy.
- Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners.
- Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations.
- Strong organizational skills with the ability to manage a high-volume portfolio, multiple priorities, and competing deadlines.
- Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes.
- Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships.
- Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events.
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
- Full-time team members are eligible for health, dental and vision insurance
- Employee Assistance Program
Primrose School Franchising Company
Primrose SchoolsÂŽ is a national franchise company that provides high-quality early education and care to children and families across America. Our state-of-the-art school environment, exclusive Balanced LearningÂŽ approach and national CogniaÂŽ accreditation have set us apart in the early education and care industry for over 40 years. There are more than 500 Primrose schools nationwide, serving children 6 weeks old through kindergarten and after school. Each school is independently owned and operated by dedicated Franchise Owners who partner with parents to help children build a strong foundation for future learning and life.
Traffic Signals
Monthly Visitors
135.5K
Monthly Google Ads Budget
$257.6K
Traffic Source Mix
Search
48.9%
Direct
43.2%
Referral
6.4%
Social
0.8%
Paid
0.6%
Headcount Trend
Current headcount: ~8.1K
Marketing Team
Marketing Team Size
55 (1% of company)
