Field Marketing Manager at PRIME Research Brazil | USA

PRIME Research Brazil

Field Marketing Manager

USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive B2B demand generation and field marketing to fuel qualified leads for the sales team.

Must-have: 3+ years in B2B marketing with event, demand gen, and multi-channel tactics
Standout: Cross-functional collaboration with NA sales and multi-channel campaign ownership

Job Description

Responsibilities

In this role, you activate trade and owned events and will create and manage B2B lead generation campaigns to drive high quality leads for our sales team.
Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments
Work closely with our NA sales team and forge strong communication and processes between teams.
Execute regional field marketing campaigns including trade shows, owned events, email campaigns, direct marketing, webinars, and other lead generation activities
Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
Plan and execute digital marketing strategy collaboratively with other parts of the marketing org
Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads.
Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards.

Requirements

BA/BS degree, preferably in marketing, PR or business.
At least 3 years of marketing experience, preferably in B2B marketing including specific experience with event marketing, content marketing, multi-touch campaigns, demand generation, and multi-channel
Experience with A/B testing, inbound and outbound marketing tactics.
Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads.
Deep understanding of how to manage and optimize the lead handoff from marketing to sales.
Demonstrated success working in a collaborative, cross-team capacity—both internally and externally. Programs and tactics such as email, webinars, digital, social, paid and content partnerships.
Experience in the software industry sector, highly desirable.
Travel will be necessary for this role.
Demonstrated track record of generating innovative content and campaigns that exceed target goals.
Knowledge of WordPress, Marketo and SFDC (or similar)

PRIME Research Brazil

A PRIME Research é uma empresa do Grupo Cision! Somos líderes mundiais em pesquisa estratégica de comunicação, fazendo a diferença para mais de 500 empresas.São seis centros de pesquisas localizados nas Américas, Europa e Ásia/Pacífico que monitoram e analisam constantemente as tendências de comunicação em mais de 35 mercados e 15 setores de atividade.Com mais de 20 anos de experiência em pesquisa e consultoria em comunicação, temos as ferramentas e serviços para fazer a diferença:•na reputação e no valor da marca•na comprovação do valor e da eficácia de suas atividades de comunicação•no sistema de gestão de comunicação orientado para o desempenho Nossa abordagem abrangente e personalizada de pesquisa em comunicação dará a vantagem competitiva necessária nesse ambiente em rápida mudança.

Founded in 2011

São Paulo, São Paulo, BRA

17 employees (4 in marketing)

www.cision.com