Responsibilities

• Develop and execute regional and local marketing strategies tailored to each campground in designated portfolio.
• Act as a marketing consultant for franchise owners, providing insights and recommendations based on market data and trends.
• Manage digital and traditional marketing channels, including paid media, social media, SEO, and email campaigns.
• Identify and foster partnerships with local businesses, tourism organizations, and community groups to enhance brand presence.
• Support the execution of promotions, events, and loyalty programs at the campground level.
• Utilize analytics and performance metrics to assess marketing effectiveness and optimize campaigns.
• Provide detailed marketing strategy recommendations to franchisees and implement accordingly, ensuring relevant issues and opportunities are investigated and analyzed.
• Plan and direct meetings with franchisees with clear objectives and goals.
• Monitor and manage marketing budgets to ensure cost-effective use of resources.
• Work collaboratively with the National Marketing, Revenue Management, Business Intelligence, and Field Operations teams to monitor demand generators, business trends, and competitor strategy and to align local efforts with KOA's national brand strategy.

Requirements

• Bachelor's degree in Marketing, Business, Hospitality, or related field.
• 3+ years of experience in field marketing, hospitality marketing, or a related role.
• Strong understanding of digital marketing, social media, and local advertising strategies.
• Proficiency in data analysis and ability to translate insights into actionable strategies.
• Excellent communication and relationship-building skills.
• Ability to travel, with possible travel to Canada

Preferred

• Experience working with franchisees or multi-location businesses.
• CHDM Certification, or the willingness to seek certification upon employment.

Benefits

• Medical/Vision Insurance
• Dental Insurance
• Health Savings Account
• Flexible Spending Account
• Dependent Care Account
• Paid Life & AD&D Insurance
• Paid Short Term and Long Term Disability
• Voluntary Life & AD&D Insurance
• Voluntary Critical Illness Insurance
• Voluntary Accident Insurance
• Voluntary Hospital Indemnity Insurance
• Paid Time Off
• Paid Parental Leave
• Employee Assistance Program
• 401K Retirement Plan
• 401K Company Contributions