Kampgrounds Of America, Inc. logo

Kampgrounds Of America, Inc.

Brand

Company overview

Kampgrounds of America Inc. (KOA) is the world’s largest family camping company, helping family and friends enjoy the great outdoors for 55 years. Founded in 1962, our franchising company has more than 500 campground locations across North America, and each year is nationally recognized for our work in public relations, marketing and franchise satisfaction. From our humble beginnings on the banks of the Yellowstone River in Billings, Montana, KOA has become an iconic brand throughout the U.S. and Canada. Our “Yellow Sign” acts as a beacon of fun and relaxation for campers, and a badge of honor for our employees. We value hospitality, the great outdoors and the people and places that make our company great. Camping has come a along way since the early days of canvass tents and rustic roadside camps. The team at Kampgrounds of America prides itself on constant innovation - bringing new technologies, advanced guest service training and luxury accommodations to camping in order to dial up the outdoor experience for our guests. Whether introducing Deluxe Cabins to building proprietary reservation technology, KOA is leading innovation in the outdoor hospitality industry. Our strategic thinking and business decisions are driven by data and research. Furthermore, we are committed to reducing our environmental footprint, promoting our Kamp Green program to help our franchisees keep the great outdoors great, for generations to come. KOA offers employment opportunities in both our corporate operation - still headquartered in Blllings, Montana - and our various franchise locations. For more information on Kampgrounds of America Inc., in general, visit koa.com or our pressroom at koapressroom.com, follow us on Facebook at Facebook.com/koacampgrounds, visit our blog at blog.koa.com. For specific information on employment opportunities at a KOA campground, visit workatkoa.com.
Founded in 1962
Billings, Montana, USA
541 employees (47 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +4.6% year over year

Audience

Monthly website visitors
2.3M
Month over month-16.5%
Quarter over quarter-4%
Top sourceSearch (56.1%)
Ad budget per month$108.9K
Average search rank46.8
Traffic source mix
Search
56.1%
Direct
31.6%
Referral
9.9%
Paid referral
1.4%
Social
0.9%

LinkedIn followers

Follower count and growth

Total followers

14.5K

12-mo growth

Monthly growth

+4%

News

Links