Responsibilities

• Lead field execution of strategic marketing initiatives to achieve revenue, growth, and market penetration goals across DBS.
• Serve as the voice of marketing in the field, ensuring alignment between national strategy and regional needs.
• Partner with sales teams to ensure effective deployment of products, programs, and educational initiatives to HCPs and patients.
• Design and execute regionally tailored marketing campaigns based on local market dynamics.
• Analyze performance metrics (e.g., account growth, program effectiveness, win/loss trends) and optimize strategies accordingly.
• Drive patient and physician engagement programs, including partnerships with Patient Advocacy Groups.
• Build and maintain strong relationships with KOLs, top accounts, and industry stakeholders.
• Lead local marketing initiatives end-to-end, including planning, execution, measurement, and optimization.
• Translate data and insights into actionable strategies to improve targeting, messaging, and program ROI.
• Provide competitive intelligence and field insights to inform product marketing and commercial strategy.
• Support local launches and limited market releases, including reporting and performance tracking.
• Engage in continuous market learning through customer visits, conferences, and research.
• Ensure compliance with all FDA regulations, company policies, and quality standards.

Requirements

• Bachelor’s degree in Business Administration, Marketing or equivalent.
• Minimum 5+ years’ experience working in healthcare, life sciences, or technology-based products.
• Travel up to 50% (domestic).
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Preferred

• Experience in the medical device industry, particularly with complex, technology-driven portfolios.
• Familiarity with hospital workflows and systems, including exposure to imaging ecosystems such as PACS.
• Advanced degree preferred (PhD strongly preferred) with ability to engage credibly in clinical and technical discussions.
• Demonstrated success designing and executing scalable marketing programs across diverse customer segments.
• Strong customer-facing presence, with excellent interpersonal, communication, and presentation skills.
• Proven ability to influence and collaborate effectively within a matrixed, cross-functional organization.
• Entrepreneurial mindset with a high level of ownership, initiative, and resourcefulness.
• Experience managing projects with multiple stakeholders, including budget ownership and milestone tracking.
• Analytical proficiency with tools such as Excel, PowerPoint, and Power BI, with ability to translate data into strategy.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.