The Cook & Boardman Recruiting Team

Field Marketing Manager

Winston-Salem, NC (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise event strategy and governance across national to local activations.

  • Own end-to-end event strategy, roadmap, and cross-functional execution.
  • Must-have: 5+ years in event/field marketing with multi-market leadership.
  • Standout: Turns events into measurable business impact with cross-functional collaboration.

Job Description

Responsibilities

  • Develop and lead the enterprise external event strategy, including trade shows, industry conferences, association participation, sponsorships, and customer-facing events.
  • Establish event selection criteria aligned to priority verticals, services, and market growth objectives.
  • Build and manage an annual event roadmap, ensuring appropriate allocation of budget and resources across national, regional, and local opportunities.
  • Evaluate new event opportunities, hosted event concepts, and partnership activations that align with strategic priorities.
  • Oversee end-to-end planning and execution of trade shows and industry conferences, including budgeting, vendor management, booth strategy, messaging alignment, and logistics coordination. On-site support may be recommended for certain events but not all.
  • Develop standardized processes for booth design, promotional materials, signage, and event marketing assets in partnership with brand and communications and approved merchandise vendor.
  • Partner with branch and sales teams to define pre-event outreach strategies, target account engagement, and meeting scheduling.
  • Ensure structured post-event follow-up processes are in place to maximize lead conversion and pipeline impact.
  • Track and report on event performance, including lead volume, lead quality, pipeline influence, and overall ROI.
  • Develop frameworks for customer-hosted events, regional seminars, open houses, and market-specific activations.

Requirements

  • 5+ years of experience in event marketing, field marketing, or integrated marketing roles (B2B experience preferred).
  • Demonstrated experience leading trade show strategy and executing complex, multi-market event programs.
  • Experience supporting distributed sales teams or multi-location organizations preferred.
  • Strong project management and vendor management skills, with the ability to manage multiple concurrent events.
  • Comfortable influencing stakeholders and driving alignment across cross-functional teams.
  • Strong communication and organizational skills, with attention to detail and deadline management.
  • Willingness to travel as needed to support key trade shows and customer events.
  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Preferred

  • A strategic and detail-oriented marketer who understands how to turn events into measurable business impact.
  • Someone who can bring structure and consistency to enterprise event strategy while enabling local market activation.
  • A collaborative partner to sales and branch leadership who ensures events are aligned to growth priorities—not just attendance.