Responsibilities

• Own field and event-led campaigns: Plan and execute integrated campaigns around key industry moments such as conferences and regional events.
• Manage webinars end-to-end: Own topic ideation, speaker coordination, promotion, execution, and post-event follow-up, working closely with Product Marketing and RevOps on execution.
• Create new growth experiments: Design and run creative initiatives such as community dinners, regional meetups, or clinician-focused events to drive pipeline and brand awareness.
• Test and scale digital campaigns: Experiment with paid advertising, landing pages, email nurtures, and other growth channels to support field initiatives and broader GTM goals.
• Optimize the website for conversion: Partner with the marketing team to update the website as needed.
• Measure and report impact: Partner with RevOps to define success metrics, track performance, and share insights on what’s working (and what’s not).

Requirements

• At least 3 years of experience in enterprise field marketing, with some experience in digital and growth marketing; healthcare experience is preferred.
• Experience owning campaigns tied to events, webinars, or field initiatives
• Strong project management skills with the ability to run multiple campaigns simultaneously
• Creative mindset with a track record of testing and iterating on new ideas
• Data-driven approach to prioritizing events and campaigns
• Desire to build and grow a function from the ground up

Preferred

• Healthcare experience is preferred.