Responsibilities

• Provides leadership and direction to ensure that overall marketing function is effectively meeting the organization’s strategic goals for a broad functional area
• Directs the development of market requirements for specific products or product lines including product strategy definition, requirement analysis, technology product roadmaps and pricing
• Directs and controls the activities of a broad functional area and leads effective marketing and cross-functional teams
• Directs the development of business plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
• Recommends to GM how to most effectively deploy resources to achieve business goals for a broad functional area
• Directs the competitive analysis of specific products or product lines
• Establishes pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
• Drives effective interface with engineering, manufacturing and sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements