ayrloom

Field Marketing & Brand Activation Coordinator (CNY Region)

New York, USA (On-site)

Salary Not AvailableEntry LevelFull time

Posted 3 months ago

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Job Summary

Drive in-market brand execution and retailer engagement for Gen V Labs’ field program across cannabis/alcohol retail channels.

  • Oversee in-store displays, merchandising refreshes, and activations with key accounts.
  • Must-have: Two-year associate degree and cannabis or alcoholic beverage market experience.
  • Standout: Hubspot-based field activity logging and cross-functional retailer coordination.

Job Description

Responsibilities

  • Ensure all physical displays align with brand standards and overall vision. Lead seasonal display refreshes and executes merchandising initiatives as directed by Marketing. Support and develop custom visual merchandising programs with key accounts to elevate in-store brand presence
  • Ensure digital displays and online menus accurately reflect current SKUs, pricing, and promotional programming. Monitor in-market execution to maintain brand consistency across retailer websites, marketplace platforms, and in-store digital screens. Partner with accounts to promptly update assets, imagery, and product descriptions to optimize visibility, compliance, and conversion
  • Identify and partner with key retailers on e-marketing efforts
  • Proactively identify and activate local community engagement opportunities in partnership with key retail accounts to expand regional brand awareness, strengthen community presence, and deepen long-term retail relationships
  • Schedule and track store trainings; reinforce product knowledge with key brand selling points. Support digital training efforts.
  • Plan and execute in-store activations with a proactive, detail-oriented approach—ensuring pre-event marketing, menu visibility, non-infused samples, and branded swag are fully prepared in advance. Confirm seamless execution onsite and follow through to ensure retailer satisfaction. Lead coordination and execution of trade shows and ancillary events to maximize brand exposure and market impact
  • Ensure all field activities are logged via Hubspot to maintain accurate tracking of Field Support Requests (FSRs)
  • Track and manage inventory of promotional items & merchandise
  • Communicate timely, actionable field insights and market updates to the appropriate sales team members to support strategic decision-making

Requirements

  • Two-year associate degree required.
  • Previous experience in the Cannabis or alcoholic beverage market.
  • Proficient in Microsoft Office including MS Excel, Word and PowerPoint.
  • Gmail proficiency required.
  • Equivalent combinations of education and work experience will be considered.
  • Strong written and oral communication skills to interact with co-workers and vendors in a professional and helpful manner in person, via phone or written correspondence.
  • Strong organizational skills including the ability to manage multiple projects and details simultaneously.
  • Some analytical ability to gather and summarize data, find solutions to various administrative problems, and prioritize work.
  • Ability to develop and maintain recordkeeping systems and procedures.
  • Ability to gather data, compile information, and prepare reports.