Responsibilities

• Own the market
• Localize the brand and our campaigns city by city so they feel native, not corporate
• Build and run the marketing plan behind every clinic opening and new-state launch
• Land partnerships, sponsorships, and community moments that put Alpaca in front of the right families
• Pitch and win local press, and build real relationships with local reporters and organizations
• Give physician liaisons and referral partnership managers the collateral, campaigns, and playbooks they need to convert
• Be the marketing brain behind the people knocking on doors, and make their outreach land harder
• Turn what works in one market into a launch kit the next market can run on day one
• Track local leads and referrals and prove, market by market, what is actually working

Requirements

• You are a self-starter who thrives with autonomy, often as the only marketer in the region, and you do not need someone looking over your shoulder.
• You have taste and creativity. Your local campaigns feel fresh and human, never like corporate wallpaper.
• You are full of scrappy, bold ideas and pragmatic enough to pull them off on a small budget.
• You build relationships fast and make people want to work with you, from a clinic owner to a local reporter.
• You are as comfortable in a car between drop-ins as you are building a plan in a spreadsheet.
• You are willing to travel and be where the action is.
• You care about the mission and can talk about autism care with warmth and credibility.

Preferred

• You have owned a market or region before and can point to what you grew
• Experience in healthcare, multi-location, or local services marketing
• A network or instincts for local partnerships and earned media

Benefits

• Competitive salary
• Meaningful equity
• Health benefits
• Flexible PTO
• Dinner when working late