Responsibilities

• Assists Media Planners and Buyers with research and management of schedules and budgets
• pre and post flights
• Attend meetings with clients and media vendors
• Utilize secondary research to determine whom to target and what their media habits are
• Evaluate each media to determine both target effectiveness and cost efficiency
• Learn how to:
• Negotiate with media vendors to maximize cost efficiency
• Create and present a media plan
• Learn how a media department communicates with both clients and vendors

Requirements

• Junior or Senior year (preferred)
• A strong confidence in Microsoft Excel, Word and PowerPoint
• Confidence with financial mathematics and the balancing of budgets
• Ability to analyze research to develop a strategy
• Professional confidentiality with client strategy and budget information
• Good verbal and written communication skills
• Ability to multitask and manage time effectively
• Ability to work both autonomously as well as a team
• Enthusiasm for the field of advertising and marketing