External Communications -Senior Manager

Birmingham, AL (On-site)

$108K/yr – $221K/yrSenior Level12+ years expFull time

Posted 6 weeks ago

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Job Summary

External communications leadership for Deloitte’s brand narrative, aligning Brand PR, paid and earned media, and data driven storytelling with leadership and measurement.

  • Brand & Communications: Lead external comms strategy and counsel senior leaders on narrative and messaging.
  • Media & Collaboration: Elevate storytelling across a matrixed org and integrate paid and earned media plans.
  • Measurement & AI: Use AI to derive insights, refine messaging, and target key outlets to meet business goals.

Job Description

Responsibilities

  • Lead Brand PR team for US External Communications and elevate Deloitte's brand storytelling via the media, working in collaboration with Brand leadership.
  • Drive connectivity across Deloitte's highly matrixed environment to up-level storytelling opportunities.
  • Develop stronger collaboration between paid and earned media teams, including strategy development and execution to maximize Deloitte's investments.
  • Work collaboratively with Brand Research & Insights team to develop data-based messaging for media relations initiatives that drive the Deloitte brand forward.
  • Advance the measurement of the team's impact and value to the firm, leveraging AI tools to generate new insights into media coverage and recommending ways to evolve messaging, target key media outlets, and meet business goals.
  • Help lead the external communications team, counseling colleagues on brand narrative, messaging, PR considerations and other strategic thinking to ensure the Marketing, Brand & Communications team is positioning the Deloitte brand in the strongest light.
  • Manage external PR agency resources to extend capacity, ensure quality execution, and deliver against strategic objectives.
  • Guide and coach team members and direct reports.
  • Bring innovative ideas to advance the overall external communications team in terms of techniques and new tools.
  • Operate with strong project management discipline, balancing multiple priorities and stakeholders to deliver consistently high-quality results on tight timelines.

Requirements

  • Must have prior Deloitte Experience
  • Communications professional with a minimum of 12+ years relevant experience
  • A bachelor's degree, preferably in Communications, English, Public Relations, or Journalism
  • Proven success in developing and executing external communications strategy and communications plans for a large business, preferably in professional services
  • Excellent interpersonal, verbal, and presentation skills, including the ability to interact with and coach senior leaders and highly intellectual thinkers
  • Strong listening and persuasive communication skills; able to gain consensus through influence and ability to pivot when warranted
  • Experience in measuring the effectiveness of communication strategies
  • Negotiation and critical thinking skills; flexibility and adaptability
  • High-level proficiency with Microsoft PowerPoint, Outlook and Word. Knowledgeable in all aspects of Microsoft Office and ancillary programs as well as with media relations platforms such as Muck Rack and Meltwater.
  • Understanding of GEO and interconnectivity between media relations and LLMs
  • Travel up to 10%

Benefits

Deloitte logo

Deloitte

Deloitte drives progress. Our firms around the world help clients become leaders wherever they choose to compete. Deloitte invests in outstanding people of diverse talents and backgrounds and empowers them to achieve more than they could elsewhere. Our work combines advice with action and integrity. We believe that when our clients and society are stronger, so are we. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities. DTTL (also referred to as “Deloitte Global”) and each of its member firms are legally separate and independent entities. DTTL does not provide services to clients. Please see www.deloitte.com/about to learn more. The content on this page contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on content from this page.

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